Business Liaison
When external collaboration creates more friction than leverage.
What This Service Is For
This service addresses coordination breakdowns between organizations and external contributors: freelancers, agencies, vendors, or partners whose work is critical, but increasingly hard to manage.
Often, the issue is not talent or effort. It is that responsibility, communication, and decision-making are distributed in ways that create ambiguity. When no single point of ownership exists, leaders are pulled into day-to-day mediation, priorities drift, and progress slows.
Business liaison work focuses on restoring clear ownership and operational coherence so external collaboration actually supports the business instead of consuming it.
Typical Situations We See
- Multiple external contributors require constant oversight from leadership
- Projects stall due to unclear ownership or conflicting instructions
- Scope expands informally, without explicit decisions or accountability
- Communication fragments across email threads, tools, and meetings
- Leaders spend disproportionate time translating between parties
- Outsourcing was meant to reduce load, but has increased it instead
These situations point to unclear ownership and coordination structures rather than a lack of effort or competence.
How the Work Happens
The business liaison acts as a single, accountable point of contact between your organization and external contributors. This role combines operational oversight, structured communication, and decision clarity.
We translate strategic intent into concrete tasks, timelines, and deliverables, while tracking dependencies, risks, and changes as they emerge. Communication is consolidated, expectations are made explicit, and decisions are documented where they matter.
Rather than managing people, the work focuses on managing interfaces: handovers, scope boundaries, escalation paths, and feedback loops. This allows external contributors to function as an integrated extension of the internal team.
What This Work Changes
Over time, this work reduces operational noise and restores momentum. Projects become easier to track, responsibilities clearer, and execution more predictable.
Rather than relying on constant supervision, coordination stabilizes through structure. Leaders regain time and attention, external partners work with greater autonomy, and progress no longer depends on informal mediation.
Working Together
Business liaison engagements may be project-based or ongoing, depending on scope and complexity. The role can be introduced temporarily to stabilize a critical initiative, or retained to support sustained external collaboration.
The depth of involvement is shaped by the operational reality: number of contributors, criticality of the work, and internal capacity. The aim is always to reduce dependency over time by making coordination explicit and transferable.